Rachel Block

 Apple Fitness+

Home workouts are huge right now...
Enter Apple.
Apple Fitness+ is a new app featuring 21 world-class trainers and 9 different workout types, designed to pair with your Apple Watch.
To launch their new Instagram profile, we filled the feed with workout class clips, educational videos, and a whole lot of energy,
entering the home workout space in a way that only Apple could.

The Gram

Launch Day

We launched with an energizing teaser video using the Apple Watch graphics we’ve all come to know and love.

This Week

Fitness+ drops new workouts every single week in the app.
So every Monday, we created an in-feed video and IG Story to let people know what’s new.

Class Clips

To introduce the incredible trainers and classes, we posted a series of class clips with captions that educated people about the app’s many benefits.

Time to Walk Launch

Just when you thought you had too many workouts to try, Apple releases a new one.
Time to Walk is an immersive audio walking workout filled with inspiring guests, available in the Fitness app.
To launch this exciting new series, we created an IG Story to get people pumped.

IG Story - Dolly Parton

Time to Walk has some of the most interesting guests you can imagine.
Like Dolly freakin’ Parton.
For every guest, we created an IG Story with an intriguing audio clip, plus a photo from the walk they took while recording their episode.

In-Feed

For the feed, we created carousels with the guest’s cover photo along with a video audio clip from their episode.

IG Story - Uzo Aduba

Another incredible guest. ;)

In-Feed

AGENCY: Kettle
Copywriter: Rachel Block
Art Director: Ana Meza
Creative Director / Art Director: Yelena Avanesova
Executive Creative Director: Olivier Peyre