Juicifer IPA Tattoo Giveaway

Some rotating IPAs deserve permanence—like Voodoo Ranger’s Juicifer.
So we teamed up with the aptly named tattoo shop Little Black Church to create custom Juicifer-inspired tattoos.
Over 600 brave fans entered for the chance to get inked, but only four walked away with a mark of eternal devotion.

Landing Page

To promote the giveaway, we launched Skin & Bones, an Instagram video series spotlighting the four tattoo artists.
In the first episode, Patrick “Fish” King explores the cultural power of tattoos.

In the second episode, Jef Kopp talks about his affinity for the grotesque.

In the third episode, Adam van Deutekom explains the intimacy of creating work for someone who will carry it for the rest of their lives.

In the last episode, Logan LeBlanc describes his fascination with… machines.
Fun fact: I ended up getting a tattoo from Logan. It’s not a frog on a motorcycle. It’s a carrot.

Here’s how it went down in 57 seconds (though it really took 4 hours.)
Cheers to our winners who were total troopers.

Awards:
The Denver Fifty Awards Show

AGENCY: Fact & Fiction
Copywriter: Rachel Block
Creative Directors: Rob Lewis & Brock Johnson
Director of Photography: Jacob Glazier
Content Creator: Boston Heath
Editor: Ben Pickett
Producers: Ellyn Church & Colin Stein