Juicifer IPA Tattoo Giveaway

Some rotating IPAs deserve permanence—like Voodoo Ranger’s Juicifer.
So we teamed up with the aptly named tattoo shop Little Black Church to create custom Juicifer-inspired tattoos.
Over 600 brave fans entered for the chance to get inked, but only four walked away with a mark of eternal devotion.

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To promote the giveaway, we launched Skin & Bones, an Instagram video series spotlighting the four tattoo artists.
In the first episode, Patrick “Fish” King explores the cultural power of tattoos.

Beer, Tattoos, and Skulls: Voodoo Ranger is branding their fans in honor of their latest rotator, Juicifer IPA.

In the second episode, Jef Kopp talks about his affinity for the grotesque.

Beer, Tattoos, and Skulls: Voodoo Ranger is branding their fans in honor of their latest rotator, Juicifer IPA.

In the third episode, Adam van Deutekom explains the intimacy of creating work for someone who will carry it for the rest of their lives.

Beer, Tattoos, and Skulls: Voodoo Ranger is branding their fans in honor of their latest rotator, Juicifer IPA.

In the last episode, Logan LeBlanc describes his fascination with… machines.
Fun fact: I ended up getting a tattoo from Logan. It’s not a frog on a motorcycle. It’s a carrot.

Beer, Tattoos, and Skulls: Voodoo Ranger is branding their fans in honor of their latest rotator, Juicifer IPA.

Here’s how it went down in 57 seconds (though it really took 4 hours.)
Cheers to our winners who were total troopers.

Beer, Skulls and Tattoos: Voodoo Ranger literally branded their fans in honor of their latest rotator, Juicifer IPA. New Belgium’s Voodoo Ranger is a brand known for its eclectic point of view in an otherwise stuffy craft beer industry. And with the release of their newest rotating IPA, “Juicifer,” they’re taking their fan love to the next level. This time Voodoo Ranger partnered with a Denver-based tattoo shop in RINO (appropriately named Little Black Church) to reinterpret the brand’s skeleton mascot. Since the juicy IPA’s artwork and name “Juicifer” is inspired by motorcycle culture, tattoo art, and its underworld namesake, the artists had no problem coming up with the bold designs. The four Juicifer-inspired tattoos were revealed in an Instagram video series named “Skin & Bones,” that promoted a contest for fans to win the permanent art. Over 600 people quickly signed up to get the tattoos, and on Monday, 8/26, the four “lucky” winners traveled from all over the US to New Belgium’s satellite taproom in RINO, where they’ll bid their naked flesh goodbye one final time. A rotating IPA worthy of eternity? Apparently so. #LongLiveJuicifer.

Awards:
The Denver Fifty Awards Show

AGENCY: Fact & Fiction
Copywriter: Rachel Block
Creative Directors: Rob Lewis & Brock Johnson
Director of Photography: Jacob Glazier
Content Creator: Boston Heath
Editor: Ben Pickett
Producers: Ellyn Church & Colin Stein