GIVE A FL*KE
Aspen Snowmass has always been a values-driven company,
but that story has historically taken a back seat to their world-class ski offering.
As climate change becomes a more pressing threat to the ski industry itself,
those two messages now intersect.
So we set out to compel snowsports enthusiasts to protect their passion
by joining the fight against climate change.
Landing Page
The site lets users enter their zip code to find their elected officials and see how they vote on climate.
From there, they can send a pre-written tweet, make a call using a provided script, or mail a downloadable letter.
Boom. No excuses.
In print, we urged snowsports enthusiasts to vote for candidates who give a flake.
We took it a step further by adding prepaid tear-out postcards for readers to sign and mail to three key Senators.
Awards:
Kelly Award: Best Print Magazine Creative
The Denver Fifty: People’s Choice Award
Press:
Outside Magazine
CBS Denver
ABC Denver
AGENCY: Karsh Hagan
Copywriters: Rachel Block & Zack Shockley
Art Directors: Olivia Conroy
Design Director: Greg Ryan
Creative Directors: Dave Cook & Jeff Martin
Editor: Nick Marranzino